By: Susan Wyatt
KIND, the snack bar company, got a not-so-kind warning letter from the U.S. Food and Drug Administration that several of the company's products aren't as healthy as advertised.
In a letter to CEO Daniel Lubetzky dated March 17, 2015, the FDA cited several "significant violations."
The letter cited labels on Kind Fruit & Nut Almond & Apricot, Kind Fruit & Nut Almond & Coconut, Kind Plus Peanut Butter Dark Chocolate & Protein, and Kind Plus Dark Chocolate Cherry Cashew & Antioxidants that "bear the claim 'healthy and tasty, convenient and wholesome,' in connection with statements such as:
"good source of fiber," "no trans fats," "very low sodium" or "low sodium," "50% DV antioxidants vitamins A, C and E" and "7g protein."
But, the letter said, none of those products meet the FDA requirements for use of the nutrient content claim "healthy."
"You should take prompt action to correct the violations," William A. Correll of the FDA New York District wrote. "Failure to promptly correct the violations may result in regulatory action without further notice, including seizure and/or injunction."
On April 14, KIND posted a note on its website saying "Our team at KIND is fully committed to working alongside the FDA, and we're moving quickly to comply with its request. We're also taking it upon ourselves to conduct a thorough review of all of our snack food labels and website information to ensure that they're compliant."