You are here

food policy

Broccoli’s Extreme Makeover

Submitted by Food Democracy Now on November 1, 2013 - 5:11am

The ad agency Victors & Spoils has created campaigns for some of the biggest brands in the food industry — Coca-Cola, Quiznos and General Mills among them. Until now, what they’d never done was try to figure out how to sell broccoli. Or any vegetables or fruits of any kind. This of course is not unique to Victors & Spoils. Major American advertising agencies tend not to get hired by produce growers to help them market fresh fruits and vegetables.

© 2017 Food Democracy Now | Privacy Policy | Contact Us
Log In |

Created by RA Globe