The ad agency Victors & Spoils has created campaigns for some of the biggest brands in the food industry — Coca-Cola, Quiznos and General Mills among them. Until now, what they’d never done was try to figure out how to sell broccoli. Or any vegetables or fruits of any kind. This of course is not unique to Victors & Spoils. Major American advertising agencies tend not to get hired by produce growers to help them market fresh fruits and vegetables.
Submitted by Food Democracy Now on November 1, 2013 - 5:11am